Marketing Division
Director- Brian Dondanville
E-mail- bdondanv@nd.edu
Mission: To promote the activities of the SIBC while also allowing students the opportunity to gain real-world experience working with firms in the marketing industry.
Projects Spring 2009 :
1. NBC Sports
Leaders: Brit Mawby, bmawby@nd.edu and Jeff Tarullo, jtarullo@nd.edu
Meeting Time: 7:30pm Tuesdays in DeBartolo 201
Description: Research ways to promote NBC's coverage of the Kentucy Derby to the college-aged demographic utilizing food, fashion, celebrities, and entertainment. Design a facebook Derby party group with entertaining tips that entice members to throw parties
2. ND Asia
Leaders: Christopher Lim, clim1@nd.edu and Nancy Zhu, nzhu@nd.edu
Meeting Time: 7pm Tuesdays in DeBartolo 201
Description: Explore the question: What attracts Asian students from Asia to come to Notre Dame? research a sample of particular Asian countries to explore this question
3. Strong Bodies Fight
Leaders: Kelly Pierson, kpierson@nd.edu and Mark Weber, mweber@nd.edu
Meeting Time: 8pm Tuesdays in DeBartolo 201
Description: Convince Notre Dame that a Bengal Bouts feature during commercial time of an ND football game would be a positive and attractive reflection of the University through extensive market research. Additionally, convince NBC that airing Strong Bodies Fight would be profitable for the company.
4. Target
Leaders: Kevin Gannon, kgannon@nd.edu and Tina Tovar, ftovar@nd.edu
Meeting Time: 6:30pm Tuesdays in DeBartolo 201
Description: Develop a merchandising strategy specific to Hispanic sensitive markets to increase Target's share of the U.S. Hispanic market.
