DMA Fact Book/1994-1995 Statistical Update, DMA
Successful Direct Marketing Methods, by Bob Stone/NTC Business Books
Building A Mail Order Business, by William A. Cohen/John Wiley & Sons *
Direct Mail & Mail Order Handbook, by Richard S. Hodgson/Dannell Corp.
Direct Marketing, by Drs. Herbert Katzenstein & William Sachs/Merrill Publ. *
Direct Marketing: How You Can Really Do It Right, R. Jutkins/HDL Publ. *
The Direct Marketing Handbook, by Edward L Nash/McGraw-Hill
Direct Marketing Management, by Drs. Mary Lou Roberts/Paul D. Berger, Prentice Hall*
Direct Marketing: Strategy_, Planning & Execution, by Ed Nash/McGraw-Hill
Direct Marketing Success, by Freeman Gosden/John Wiley & Sons
Direct Marketing: The Ultimate Marketing Tool, Ed Nash, McGraw-Hill
Direct Response Marketing: an Entrepreneurial Approach/William Cohen/John Wiley & Sons*
The Great Marketing Turnaround, Start Rapp & Tom Collins/Prentice-Hall
Integrated Direct Marketing Strategies & Techniques for Success/Ernan Roman, McGraw-Hill
Integrated Marketing CommunicationS, Stan Tannenbaum, Don Schultz, NTC Publishing*
Maximarketing, by Stan Rapp & Tom Collins/McGraw-Hill
Profitable Direct Marketing, by Jim Kobs/NTC Business Books
Readings & Cases in Direct Marketing, by Drs. H. Brown & B. Buskirk/NTC Business Books
Secrets of Successful Direct Mail, by Richard Benson/Benson Organization Beyond 2000: The Future of Direct Marketing, Jerry I. Reitman, NTC Power Direct Marketing: How To Make It Work for You. R. Jutkins, NTC
Database Marketing: The Ultimate Selling Tool, by Ed Nash/McGraw Hill
Mailing List Strategies: A Guide tO Direct Mail Success, by Rose Harper, McGraw-Hill The Complete Direct Mail List Handbool~ by Ed BurnettfPrentice Hall
The New Direct Marketing. by David Shepard Associates, Business One Irwin
The Compete Database Marketer, by Arthur Hughes, Probus Publishing
Strategic Database Marketing, Rob Jackson & Paul Wang, NTC