
Business and Culture in China Today
Dates: May 21-June 28, 2009 Places: Taiwan, Hong Kong, Shanghai, Beijing

Courses:
Business in China Today (3 credits) Instructor: Professor Georges Enderle
Culture in China Today (3 credits) Instructor: Professor Jonathan Noble
This
program is designed to provide students with the opportunity to explore, experience, and examine business and culture in China today. The five-week course will be taught in Taiwan, Hong Kong, Shanghai, and Beijing. It will include lectures, presentations by guest professors and business leaders,
as well as visits to both international and Chinese companies, and sites of historic and cultural significance.
Summer Schedule (2009)
May 21 Group Departure for Taipei, Taiwan
May 22-27 Taiwan (based at Yuan Ze University in Taiwan)
May 27-31 Hong Kong
May 31-June 13 Shanghai (based at Jiaotong University’s Antai College of Economics and Management)
June 13-June 26 Beijing (based at The Beijing Center for Chinese Studies)
June 28 End of program (return to the U.S.)
Business in China Today (3 credits) Instructor: Professor Georges Enderle
This course aims to explore how Chinese, joint venture, and foreign companies operate in China. The course will be based at the Antai College of Economics and Management, Jiao Tong University, which is one of China’s leading business schools. Lectures and discussions will focus on important business issues (government relations, law, ethics, environment, labor, global competition) and prepare students for visits to corporations. Companies include foreign companies and joint ventures (Gerberit, Haworth, Kraft, Novartis, Siemens, Cummins) as well as leading Chinese companies such as Fuda, Baosteel and C-Trip.
Culture in China Today (3 credits) Instructor: Professor Jonathan Noble
This course aims to provide students with the opportunity to explore, study, and
reflect upon the ways in which culture intersects with business in China today. In particular, the course focuses on our examination of business entities that are linked to the production and consumption of various forms of culture and cultural practice in China, including, but not limited to, art, advertising, film, television, the Internet, music, sports, and food. Since the course does not require previous knowledge of or exposure to Chinese culture, the course will provide a general introduction to China’s history, cultures, and peoples. This introduction will serve as a foundation for our analysis of how culture is packaged and marketed for domestic and global consumption. The content of the course’s classroom instruction is closely linked to guest lectures by scholars and business professionals, corporate visits, and field excursions to historic and cultural sites that are related to the objectives of the course.
Application deadline: March 1, 2009
Eligibility: Applicants must be full-time students in good standing at the University of Notre Dame. No Chinese language is required.
Program Cost: $6,000, includes:
- Tuition for Notre Dame credits;
- Round-trip international airfare from the gateway city to Taiwan, returning from Beijing;
- Airfare from Taiwan to Hong Kong, Hong Kong to Shanghai, and Shanghai to Beijing;
- Accommodation;
- All meals;
- All program-related excursions, including corporate visits and visits to cultural sites;
- Travel health insurance during the program.
Program cost does not include pre-departure expenses (e.g., visa, immunizations, etc.), domestic flight to gateway city, and out-of-pocket expenses (e.g., snacks, gifts, etc.) during the program.
Scholarships of up to $4,000 are available to students on the basis of merit and financial need. No separate application is required.
A minimum enrollment of ten students is required for this program to
be offered.
Contact Hong Zhu at 631.3229 or by e-mail to Hong Zhu, with any questions.