The College of Business Administration, cited by Business Week magazine as having the foremost ethics curriculum in higher education, will host a major conference on ethics today and Friday in McKenna Hall.

Titled "Measuring and Managing Ethical Risk: How Investing in Ethics Adds Value," the conference was organized by the college, its Center for Ethics and Religious Values in Business and McAndrews Trust and will feature corporate executives as well scholars in economics, finance, philosophy and law.

"Increasingly, successful companies must actively manage the many risks they face," said Thomas Cosimano, professor of finance and a conference organizer. "But one that corporations still overlook is ethical risk. This risk is the danger that ethical conflicts will arise that damage the company."

Conference participants will discuss the sources of ethical conflicts and analyze case studies, emphasizing the costs of these conflicts in terms of morale, productivity and damage to a firm's brand name. They also will explore alternate means of resolving ethical conflicts, including formal contracts and codes of conduct, as well as informal methods such as trust. The six discussions will be open to the public.

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