Notre Dame's in-house design agency, which redesigned the Food Service's `Grab `n' Go' bag and creates the University's view book for perspective students, recently revamped it's own image. The agency, formerly known as Publications and Graphic Services, is now called University Communications Design.

"We're like the University's ad agency for print and [now] other things. That's why we changed our name, we're doing more than just publications," said Carl Magel, the agency's director.

Any student who has thumbed through the undergraduate bulletin of information or stopped to look at a banner hanging over Washington Hall is familiar with the agency's work. However University Communications Design's impact on campus is increasing as they expand out from written publications to encompass other designs. The graphics for Notre Dame's new police car and the stripe color pattern on the University's plane are just two examples of the agency's expanded venue of services.

"It's mainly in the area of identity design and logos," Magel said, referring to the agency's expanded line of work that justified the name change.

The agency's new name is inspired by a desire to better inform their customers about their line of business.

"We wanted to help our clients think differently about what we do — we design communications," Magel said.

Communications Design, housed in Grace Hall, typically tackles up to 400 jobs a year entirely for University academic and administrative programs, including the logos for Food Service's restaurants. The agency, founded in 1974, employs eight people and works with seven printing operations.

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