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The search for a Rockne car
By Larry Tholen '60

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Rockne car photoMy interest in old cars began in 1975 when one of my brothers and friend of his who dabbled in collector cars/trucks took seriously my passing statement that I might someday like to have an old car to drive around. Presently they came by my home with a 1929 Dodge Brothers sedan. It looked pretty good, drove out pretty well and was reasonably priced. And so I bought it - with the assurance that brother and his friend would be available to assist in the car's maintenance and upkeep.

My then-young daughters and I enjoyed driving around in "Daddy's Dodge" for a while, but I developed a desire for an old car with a bit more pizzazz. Word got around of my notion, and I was called about a possibility -- a 1929 Studebaker Commander Victoria Coupe. It was an interesting body style, and pre-WWII Studebakers were not common in our area. I sold the Dodge and, since I had somewhat of a Studebaker connection -- my parents had a 1935 Commander St. Regis when they married, and after WWII my father bought a new 1947 Starlight coupe, which he later traded for a new 1950 Land Cruiser, and, of course, Studebaker was located in South Bend during my undergraduate years at Notre Dame - I decided the slightly unusual Studebaker was just what I needed.

I joined The Antique Studebaker Club and The Studebaker Drivers Club, both international clubs of Studebaker owners, and learned that in 1932 and 1933 there were Studebaker cars named for Knute Rockne, the celebrated Notre Dame football coach.

As a centerfold advertisement from The Saturday Evening Post issue of December 5, 1931, stated, over the name of A.R. Erskine, Studebaker board chairman: "We are calling it the Rockne Six in honor of a man who was our former business associate. Knute Rockne would have been Vice President of Rockne Motors Corporation had he lived. It was his intention to give up active football direction after the 1931 season."

The fatal airplane accident in Chase County, Kansas, (about 70 miles from my home in Wichita) occurred on March 31, 1931, so that change did not occur. Studebaker, meanwhile had developed a lower-priced car intended to compete with Ford, Chevrolet and Plymouth, to be manufactured and sold by a subsidiary company. After the coach's death, the new company was named Rockne Motors Corporation. The cars it manufactured were called the Rockne 65 and Rockne 75 in 1932, and Rockne 10 in 1933.

As an ND graduate, I thought it would be exciting to one day own a Rockne car, preferably a roadster or coupe. That would be the ultimate ND memorabilia item. I filed that idea in the back of my mind and went about the business of enjoying the Studebaker I had at the time. Over the years, I have had four Studebakers, but only one at a time -- the 1929 Commander Victoria, a 1935 President Regal Sedan, a 1963 Grand Turismo Hawk and a 1957 Transtar Deluxe Cab pickup truck -- each one in either excellent original or restored/rebuilt condition.

While attending the Cotton Bowl football game in January 1978, I noted in a Dallas newspaper's Sunday magazine section an article about a local man who owned a 1932 Rockne 75 rumble-seat coupe. Notre Dame was in town to play No. 1 Texas (the Irish won 38-10 and won the 1977 national championship), so the article explained the relationship of ND football to the late Coach Rockne, and how he had become the car's namesake.

I kept the article and began a Rockne car information file. Periodically in conversations with Studebaker friends, I would note that one day I would like to own a Rockne car. In October 1998, a Studebaker club friend in Pennsylvania told me a man in Texas had contacted him, requesting referrals of those who might want a Rockne car. The information my Studebaker friend passed along seemed familiar, so I retrieved my Rockne car file and the 1978 Dallas newspaper article -- the car and its owner were the same!

I called the owner and told him how I had heard of the car being for sale. I reminded him of the 1978 article, and we laughed about that coincidence. The car was priced too high, I thought, but I spoke with the owner several times about it and intended to travel to Dallas to see it, even if I could not buy it. Before I got there, however, the owner called to tell me he had sold the car for his price and it was gone. Too bad, but apparently the end of a fun experience.

Not quite. Two years later, in mid-2000, I received a call from the man who had bought the Rockne. He had been given my name as a potential interested party should he want to sell the car in the future. Might I be interested if he decided to sell it? Again, I was interested and asked if I could visit him in Fort Worth to see the car. I did just that and found that some things needed to be done to the car to make it worth (in my opinion) the price being asked. We engaged in some good old-car talk, I educated him a bit about Studebaker and Rockne cars, he asked for my best price consideration, which he allowed he could not accept, and we parted friends. A few months later the owner decided the Rockne was no longer for sale. End of story, again.

Again, not quite. On a Friday afternoon in May 2004, the same owner called me. He now needed the Rockne's garage space. If I could come and get the car within two weeks, he said, I could buy it for an amount that was nearly what I had been willing to pay for it four years earlier. I wired the money to his bank the following Monday morning and was able to have the car transported to Kansas the following Thursday. Two professional automotive friends, a mechanic and a body repairman -- both Studebaker experts -- checked the car for me and helped me to put it in presentable condition without re-restoring it.

I now have my ultimate item of Notre Dame memorabilia, a 1932 Rockne car -- and a rumble seat coupe at that, just a step below a coveted, and even more rare, roadster.


Larry Tholen is a retired banker in Wichita, Kansas. He knows two other ND graduates with Studebaker vehicles but would like to know if there are any others who have Rocknes. He is a director and, since January 2004, treasurer of The Antique Studebaker Club, a world-wide club of 1,600 members, which encourages the preservation, restoration and maintenance of Studebaker-related vehicles of WWII-era vintage and older. E-mail him at Ltholen@cox.net.

(July 2005)

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