by Scott P. Frush '99MBA (Marshall Rand Publishing)
A step-by-step guide on how to build a financial portfolio. The
author, a certified financial planner, discusses the theories
and principles of asset allocation, then offers worksheets and
model portfolios for investors with different desired levels of
risk. Written in a reader-friendly manner, the book also details
Frush's "Golden Rules" of investment.
(August 2004)