The
Licensing Department provides the University a reliable, quality and highly
personalized means of managing its external commercial brand. The
Licensing program serves the following functions:
Protection and preservation of the integrity of the goodwill of the University:
- Preventing the unauthorized use of the University's indicia.
- Ensuring that authorized products bearing University trademarks are manufactured under acceptable working conditions
- Provides education and support to campus constituents, licensees, and retailers
Utilization of the goodwill of the University to generate revenue in support and within the guidelines of the overall mission of the University.
Promotion of the University's image to the public at large, through use of the University's marks on products and in connection with services.