Box Profile: Ryan Lutterbach ('98, MBA '00)

How does a prize-winning filmmaker find a satisfying career after business school-one that combines business savvy with the visual arts? He becomes an "interaction designer." And, what, you might ask, is an interaction designer? Someone who designs pathways and environments through which people experience a website.

The interactivity of websites has not only spawned new career options for former filmmakers like Lutterbach, but has also created a need for new divisions for major firms - like Andersen's "Experience Design" department, where Lutterbach works.

"[The methods I use with websites] are similar to the methods I use in filmmaking," said Ryan Lutterbach ('98, MBA '00), whose 1998 short film, "Moment," was featured in the 1999 Sundance Film Festival and won Best of Show at the 1999 Hometown Film Festival in Bloomington, Indiana.

"As with filmmaking," said Lutterbach, "The idea is to draw a people into an engaging experience through a website, then to sell them a product or a service. The interactivity of websites adds an entirely new dimension."

-Kevin Schumm ('03)

To watch Lutterbach's film, "Moment," (running time is less than six minutes), and to read reviews of Moment, visit ifilm: http://www.ifilm.com