Gundlach Named Berry Professor

Marketing professor Greg Gundlach has been named to the newly-created John W. Berry, Sr., Chair. The endowed professorship was funded by a trust created by the late John W. Berry, Sr., a Dayton, Ohio, business leader who served for 25 years on the College's advisory council.

Gundlach is an authority in marketing and society - an area in which the College's marketing department as a whole has become a national leader. Gundlach studies the interplay of marketing and the law, with particular emphasis on antitrust law. He is the coeditor of The Handbook of Marketing and Society.

Gundlach is among the nation's foremost experts on "slotting fees," the controversial practice of retailers and wholesalers requiring a payment from manufacturers before agreeing to allocate shelf or warehouse space to the manufacturer's product.

John Berry retired in 1987 after a 41-year career at L.M. Berry & Company, a leader in the Yellow Pages sales and publishing industry.