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Faculty
Books
A sampling
of recently published books from the Mendoza College of Business faculty:
Management
Communication: A Case Analysis Approach
James S. O'Rourke (South-Western College Publishing: 2000)
offers students a strategic approach to business communication. Each
chapter opens with a real-world business problem and solution.
O'Rourke
teaches management.
Investment
Analysis and Portfolio Management
Frank K. Reilly (with Keith C. Brown) (The Dreyden Press:
2000) The sixth edition of this textbook explores investment alternatives
that are available today (with a special emphasis on global investing).
More importantly, it helps students develop a way of thinking about
investments that will remain with them in the years ahead when new and
different investment opportunities become available.
Reilly
is the Bernard J. Hank Professor of Business.
Economic
Imperatives and Ethical Values in Global Business: The South African Experience
and International Codes Today
Oliver F. Williams and S. Prakash Sethi (Notre Dame Press:
2000) analyzes how lessons learned from the Sullivan Principles may be
used to develop worldwide codes of conduct in today's business environment.
The book suggests solutions to many of the vexing issues facing multinational
corporations.
Williams
teaches management.
Auditing
& Assurance Services
Dave Ricchiute (South-Western Publishing: 2000) discusses the
demand for and supply of the accounting profession's flagship service,
financial statement auditing, and introduces the value-added assurance
services decision makers demand in the information age.
Ricchiute
is the Deloitte & Touche Professor of Accountancy.
Handbook
of Marketing and Society
Gregory T. Gundlach (with Paul N. Bloom), editor (Sage
Publications, Inc.: 2000) presents the first comprehensive, in-depth
examination of scholarly research on how marketing affects the welfare
of society. Issues explored include deceptive advertising, trademark
infringement, antitrust enforcement, privacy protection, social marketing
and corporate marketing. Mendoza College of Business contributors include:
Gundlach, William L. Wilkie, Aloysius and Elenor Nathe Professor of
Marketing, and marketing professors Joe Guiltinan and Pat Murphy.
Gundlach teaches marketing.
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