Faculty Books

A sampling of recently published books from the Mendoza College of Business faculty:

Management Communication: A Case Analysis Approach
James S. O'Rourke (South-Western College Publishing: 2000) offers students a strategic approach to business communication. Each chapter opens with a real-world business problem and solution.
O'Rourke teaches management.

 

Investment Analysis and Portfolio Management
Frank K. Reilly (with Keith C. Brown) (The Dreyden Press: 2000) The sixth edition of this textbook explores investment alternatives that are available today (with a special emphasis on global investing). More importantly, it helps students develop a way of thinking about investments that will remain with them in the years ahead when new and different investment opportunities become available.
Reilly is the Bernard J. Hank Professor of Business.

 

Economic Imperatives and Ethical Values in Global Business: The South African Experience and International Codes Today
Oliver F. Williams and S. Prakash Sethi (Notre Dame Press: 2000) analyzes how lessons learned from the Sullivan Principles may be used to develop worldwide codes of conduct in today's business environment. The book suggests solutions to many of the vexing issues facing multinational corporations.
Williams teaches management.
 
Auditing & Assurance Services
Dave Ricchiute (South-Western Publishing: 2000) discusses the demand for and supply of the accounting profession's flagship service, financial statement auditing, and introduces the value-added assurance services decision makers demand in the information age.
Ricchiute is the Deloitte & Touche Professor of Accountancy.

 

Handbook of Marketing and Society
Gregory T. Gundlach (with Paul N. Bloom), editor (Sage Publications, Inc.: 2000) presents the first comprehensive, in-depth examination of scholarly research on how marketing affects the welfare of society. Issues explored include deceptive advertising, trademark infringement, antitrust enforcement, privacy protection, social marketing and corporate marketing. Mendoza College of Business contributors include: Gundlach, William L. Wilkie, Aloysius and Elenor Nathe Professor of Marketing, and marketing professors Joe Guiltinan and Pat Murphy.

Gundlach teaches marketing.