 |

MNA
60410 NFP Marketing for Nonprofits: (3 credits)
This course discusses the marketing needs
and approaches particular to not-for-profit organizations
as they seek to build recognition for the value of the services
they provide. Course focuses include development of the skills
needed to create, implement and refine effective not-for-profit
marketing programs. Coursework emphasizes skills and techniques
used to develop innovative marketing plans that promote interest
in the products, services and people which comprise not-for-profit
organizations.
MNA
60310 Accounting for the NFP: (3 credits)
Accounting principles and practices are presented as they
apply to not-for-profit organizations. The course objective
is to provide a working knowledge of basic accounting concepts,
standard accounting reports, generation and use of accounting
information, and other subjects with particular relevance
to the not-for-profit sector.
MNA
70310 Decision Analysis & Statistics: (3 credits)
The focus of this course is on developing students' capacity
to analyze and design operating processes by using information
technologies to analyze data. Projects are designed to teach
students how to interpret and weigh data, as well as how
to use mathematical/computer models as tools for effective
decision making and refinement of functional and strategic
processes.
MNA
60210 Human Resource Management: (3 credits)
Proceeding from a discussion of various theories of managing
people in organizations, this course enhances management
skills and the understanding of how different strategies
are most effectively employed in not-for-profit organizations.
Management of both professional staff and volunteers are
emphasized, as are the skills needed to work effectively
with trustees and boards.
MNA
60110 Management Communication: (1.5 credits)
This course focuses on the communications role and responsibilities
of not-for-profit managers with external constituents as
well as boards of directors. Starting with the fundamentals
of writing and speaking, this course emphasizes the development
of the ability to advocate persuasively as part of an overall
marketing strategy.
MNA
66110 Legal Environment: (3 credits)
The course provides the basic concepts of the laws and regulations
governing not-for-profit organizations. Specific topics
include an introduction to the origins of law, legal reasoning,
the judicial process, torts, contracts, and employment law.
Ethical considerations for NFP organizations when making
law related decisions are addressed throughout the course.
MNA
70110 Economics of NFP Enterprises: (3 credits)
This course is concerned with the application of microeconomic
principles to the managerial decision-making process with
extensive applications to the not-for-profit sector. The
course will analyze the demand for services; the cost to
the agency of providing those the external markets within
which those services are provided services; and the internal
organizational architecture of the agency providing the
services. Some key concepts to be discussed under these
major topic headings are demand elasticity, incremental
cost, the competitive assumption of perfect information,
price discrimination, barriers to entry and assignment of
decision rights.
MNA
60510 Board Relations & Management: (1.5 credits)
This course focuses on the development, composition, roles
and responsibilities of NFP Boards. The partnership between
the organizational executive and board in identifying and
addressing management and development challenges is explored
through case studies and class discussion. Students will
discuss problems in board management and formulate action
plans to resolve those problems.
MNA
70210 Financial Management: (3 credits)
This course will benefit those in management in not-for-profit
financial issues. Topics covered include accountability
and stewardship, the finance function in a mission driven
organization, fiscal operations and functions, external
constituencies, reporting and compliance, operating budgets,
program planning, strategic management, and internal financial
reporting.
MNA
70740 Nonprofit Management and Organizational Behavior: (1.5
credits)
Management
in Nonprofit Corporations presents a highly specialized and
unique set of challenges. Although primarily a service sector,
customers/stakeholders/financial resources are often other
than the direct recipients of service. This poses a unique
challenge for how the organization is organized, staffed,
positioned, and led to deliver both mission and market relevant
outcomes. In addition, due to new and emerging external pressures,
nonprofits are being forced to consider new paradigms, which
are increasingly more strategic and entrepreneurial, often
resulting in conflict between traditional mission aspirations
and current market realities. This course will explore the
managerial skills and organizational strategies necessary
for successful nonprofit organizations.
MNA
70410 Ethics Theory: (1.5 credits)
This course examines a range of ethical issues and value
dilemmas facing the not-for-profit manager and the not-for-profit
organization. Emphasis is given to the formulation and implementation
of organizational social policy, the development of sensitivity
to moral and economic values within situations, and the
ability to examine complex ethical situations and reach
decisions for action. The role of the not-for-profit manager
as both a professional and ethical leader is explored through
case studies which examine ethical issues in contemporary
nonprofit organizations.
MNA 70610 Planning & Policy:
(3 credits)
(CAPSTONE Course to be taken after all other core courses).
The course is designed to integrate the knowledge, skills
and techniques obtained from previous courses. Emphasis
will be placed on the formulation of a not-for-profit organizational
strategy through the development of a mission statement,
strategic objectives and plans for implementation of the
strategy.
MNA 75110 Field Project: (3 credits)
| Focus |
| 1. |
Encourage integration of classroom
work with NFP in practice. |
| 2. |
Contribute to mission fulfillment
of an NFP or group of NFPs. |
| 3. |
Reinforce student motivation
about making a difference via NFPs. |
| 4. |
Product may be a business
plan, web site, materials to be presented to a Board of
Directors, etc., not a bound “academic” thesis. |
| |
[Although some literature search
may be appropriate, the main focus of each project should
be on an application of learning in MNA courses to NFPs
in practice.] |
| |
| Timing |
| 1. |
It is possible to start, work
on, and complete this course at any time in the MNA program.
However, the scope of the Project may be limited if undertaken
prior to taking many core courses. Still a student can
focus on other areas to make working on the project prior
to completion of core courses feasible and valuable. |
| 2. |
The Project should require
at least 100 hours of work to be consistent with the requirements
of a standard three-semester hour course. |
| |
| Ideas |
| 1. |
MNA Web site, Faculty members
and Director |
| 2. |
Student's work environment |
| 3. |
Nonprofits |
| |
| Procedures |
| 1. |
Once approval is obtained
from the Director for the Project, the student may register
for MNA 75110 in any semester prior to graduation.
The Field Project is to be completed by the end of the
semester. A one-semester extension will only be
granted by the Director in extraordinary circumstances,
e.g., severe illness. |
| 2. |
Project Stakeholders: |
| |
A. |
Student |
| |
B. |
Director |
| |
|
1) |
Approves Project |
| |
|
2) |
Monitors progress |
| |
|
3) |
Assigns Project grade: Standard
grade is A-; Outstanding Project grade is A; and "Just
meets requirements" grade is B+ or B |
| |
C. |
Project Guide (optional, depends
on needs of the Project) |
| |
|
1) |
Provides advice to student
and feedback to Director |
| |
|
2) |
Examples: ND faculty member,
technology expert |
| |
D. |
Client Contact |
| |
|
1) |
Guides student |
| |
|
2) |
Provides access to entity and
information resources |
| |
|
3) |
Communicates feedback to Director |
| 3. |
Formal Proposal required prior
to formal approval |
| |
A. |
Plan, including what, when,
where, resources |
| |
B. |
Stakeholders’ roles |
| |
C. |
Deliverables, including: |
| |
|
1) |
Goals of the Project
including importance and difference Project will make |
| |
|
2) |
Project products, e.g., report
to board of directors, business plan, improved web site,
presentation at organization/NFP conference, publication,
etc. |
|
 |