| March 23rd |
"Growing Up in a Material World"
Deborah Roedder John, University of Minnesota
Time: 1:30-3:00 PM, Room L014B |
| April, 20th |
Don Lehmann, Columbia University
Time: 1:30-3:00 PM, Room 339
|
| September 28th |
"Embedded Premium Promotion: Does Linking a Brand With a Social Cause Always Work?"
Neeraj Arora, University of Wisconsin
Time: 2:00-4:00 PM, Room 121 |
| November 2nd |
"Investigating the Unique Strengths of an Internet Channel: A Two State Model of Shopping Costs"
Peter Lenk, University of Michigan
Time: 2:00-4:00 PM, Room 121 |
| November 30th |
"The Impact of Brand Equity and Innovation on the Long-term Effectiveness of Promotions"
Rebecca Slotegraaf, Indiana University
Time: 2:00-4:00 PM, Room 121
|
