| November 17th |
"Market Share Constraints and the Loss Function
in Choice Based Conjoint Analysis"
Timothy Gilbride, University of Notre Dame
1:30-3:00 PM Room 339 |
| October 27th |
"A Simulation of Moral Behavior Within Marketing
Exchange Relationships"
Ronald Hill, Villanova University
1:30-3:00 PM Room 339 |
May 5th
|
"Relationship Marketing in Virtual
Communities"
Constance Porter, University of Notre Dame
1:30-3:00 PM Giovanini Commons B |
April 21st
|
"TBA"
John Deighton, Editor, Journal of Consumer Research;
Harvard University
1:30-3:00 PM Room 339 |
March 24th
|
"Researching a Link to Childhood Obesity: Children's
Exposure to Television Advertising"
Debra Desrochers, University of Notre Dame
1:30-3:00 PM, Room 339 |
March 3rd
|
"The Effect of Buyer Satisfaction on Consumer Spending
Growth" Roland Rust, Editor, Journal of Marketing;
University of Maryland
1:30-3:00 PM, Room 339 |
February 24th
|
"Does Confirmation Trump Valence? Confirmation
and the Effects of Negative and Positive Political Advertising:
Joan Phillips and Joe Urbany, University of Notre Dame
1:30-3:00 PM Giovanini Commons |
February 10th
|
"Nutrition Information Disclosure and the Market
for Quality"
Christine Moorman, Duke University
2:00-3:30 PM, Giovanini Commons A |
