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Consumer Culture Theory
(CCT) is an interdisciplinary field that comprises macro, interpretive,
and critical approaches to and perspectives of consumer behavior. Relative
to its maturity and diffusion as a sphere of interest in the discipline
of marketing, it has accounted for a disproportionate number of the prize-winning
articles published in the flagship Journal of Consumer Research,
and is increasingly represented in such other top venues as the Journal
of Marketing, the Journal of Marketing Research, and the
Journal of Retailing. The number of social scientists outside
of marketing that conducts CCT research is large and growing. These researchers
are publishing books in their home disciplines, and are claiming the pages
not only of their own flagship journals but also of such specialized venues
as the Journal of Consumer Culture, and Consumption,
Markets and Culture. The enterprise is flourishing, and has reached
the point where an annual conference seems its next likely stage of development.
This is the inaugural conference that seeks to establish that tradition.
We invite CCT scholars from around the world to present the findings of
their current research regimes, to engage in scholarly dialogue, and to
project and to plot the course of the emerging field. The conference meets
on the campus of the University of Notre Dame, adjacent to South Bend,
Indiana, 90 miles east of Chicago.
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