Mendoza College of Business, University of Notre Dame,
  Raymond W. & Kenneth G. Herrick Professor of Marketing,
   2005-Present
Kellogg Graduate School of Management, Northwestern University,
   Professor of Marketing, 1993-2005
   Associate Professor, 1990-1993
   Assistant Professor, 1984-1990
Sasin Graduate Institute of Business Administration, Chulalongkorn University Bangkok, Thailand
   Visiting Professor, 1992
Katholieke Universiteit, Leuven, Belgium
  Visiting Professor, 1990
College of Business Administration, University of Florida, Gainesville, Florida
  Visiting Assistant Professor of Marketing, 1982-1984

Marketplace Attachment and Identity Construction in the Realm of Ordinary Places
(with Stefania Borhini and Annamma Joy)

Street Art and Political Consumerism
(with Laurel Anderson, Stefania Borghini, and Luca Visconti)

Unpacking the Registry Ritual
(with Tonya Bradford)

Brand Integrity in Home and Heart
(with Nina Diamond, Mary Ann McGrath, Albert Muniz, Stefania Borghini, and Robert Kozinets)

When is the Environmental Imperative the Ethical Imperative?
(with John Mittelstaedt and Patrick Murphy)

Art, Sacrifice and Gift: Prosumption Dynamics at Burning Man
(with Robert Kozinets)

Reflections of a Scape Artist: Discerning Scapus in Contempory Worlds, forthcoming in Spirituality and Consumption, eds. Diego Rinallo, Linda Scott, and Pauline Maclaran, London: Routledge.

Street Art, Sweet Art: The Reclamation of Public Place (with Laurel Anderson, Stefania Borghini, and Luca Visconti), Journal of Consumer Research 37 (3): 511-529.

Symbiotic Postures of Commercial Advertising and Street Art: Implications for Creativity (with Laurel Anderson, Stefania Borghini, and Luca Visconti), Journal of Advertising 39 (3): 115-128.

The Aesthetics of Luxury Fashion, Body and Identity Formation (with Annamma Joy, Alladi Venkatesh and Jonathan Deschenes), Journal of Consumer Psychology 20 (4): 459-470.

The Marketing Reformation Redux, in Inside Marketing: Cultures, Ideologies and Practices, (2010), eds. Julien Cayla and Detlev Zwick, London: Oxford University Press, pp. 343-350.

American Girl and Brand Gestalt: Closing the Loop on Sociocultural Branding Research (with Nina Diamond, Mary Ann McGrath, Albert Muniz, Stefania Borghini, and Rober Kozinets), Journal of Marketing, 2009, 73 (3): 118-134.

Explorations in Consumer Culture Theory (with Eileen Fischer), London: Routledge, 2008.

Consumer Culture Theory, (with Russell Belk), Oxford: Elsevier, 2007.

Creating a Market Orientation: A Longitudinal, Multi-Firm, Grounded Analysis of Cultural Transformation (with Gary Gebhart and Gregory Carpenter), Journal of Marketing 70 (October), 37-55, 2006.

Brand Meaning, in Kellogg on Branding, eds. Alice Tybout and Tim Calkins, New York: John Wiley & Sons, 40-69, 2005.

Ludic Agency and Retail Spectacle (with Robert Kozinets, Diana Storm, Adam Duhachek, Krittinee Nuttavuthuisit and Benét DeBerry-Spence) Journal of Consumer Research 31 (3): 658-672, 2004.

Time, Space and the Market: Retroscapes Rising (with Stephen Brown), NY: M.E. Sharpe, 2003.

Speaking of Art as Embodied Imagination: A Multi-Sensory Approach to Understanding Aesthetic Experience (with Annamma Joy), Journal of Consumer Research 30 (2), 259-282, 2003.

Teaching Old Brands New Tricks: Retro Branding and the Revival of Brand Meaning (with Stephen Brown and Robert Kozinets), Journal of Marketing 67 (3), 19-33, 2003.

Sacred Iconography in Secular Space: Altars, Alters and Alterity at Burning Man (with Robert Kozinets) in Contemporary Consumer Rituals: A Research Anthology, eds Cele Otnes and Tina Lowrey, NJ: Lawrence Erlbaum, 291-311, 2003.

Themed Flagship Brand Stores in the New Millennium: Theory, Practice Prospects (with R. Kozinets, B. DeBerry-Spence, A. Duhachek, K. Nuttavushusti, D. Storm) Journal of Retailing, 78: 17-29, 2002.

A Role for Poetry in Consumer Research (with John Schouten) Journal of Consumer Research 29 (1), 218-234, 2002.

Qualitative Inquiry in Marketing and Consumer Research (with Robert Kozinets) in Kellogg on Marketing, ed. Dawn Iacobucci, New York: John Wiley & Sons, Inc. 165-194, 2001.

Place, Technology, and Representation, Journal of Consumer Research 27 (2), 273-278, 2000.

Servicescapes:  The Concept of Place in Contemporary Markets, Lincolnwood, IL:  NTC Business Books, 1998.

Contemporary Marketing and Consumer Behavior: An Anthropological Sourcebook, Thousand Oaks, CA: Sage,1995.

Bottomless Cup, Plug in Drug: A Telethnography of Coffee, Visual Anthropology, 7 (4): 355-374, 1995.

Postmodern Alternatives: The Interpretive Turn in Consumer Research, in Handbook of Consumer Behavior, eds. Thomas Robertson and Harold Kassarjian, Englewood Cliffs, NJ: Prentice Hall, 548-591, 1991.

The Sacred and Profane in Consumer Behavior: Theodicy on the Odyssey (with Russell Belk and Melanie Wallendorf) Journal of Consumer Research, 16 (1): 1-38, 1989.

Gift Giving in Anthropological Perspective, Journal of Consumer Research 10 (2): 157-168, 1983.

Aramark
Bose Corporation
The Coca Cola Company
Carnival Corporation
Foote, Cone & Belding
Glaxo
Hill, Holiday
Eastman Kodak
Met Life
Moen, Inc.
Motorola, Inc.
Nokia
Ogilvy and Mather
Procter and Gamble
Quaker Oats Company
Ralston, Purina
The Rouse Company
Saatchi and Saatchi
Sears
Tetra Pak Americas
Toyota
Turner Broadcasting
Young & Rubicam