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| Academic Positions Held |
| Mendoza
College of Business, University of Notre Dame, Raymond W. & Kenneth G. Herrick Professor of Marketing, 2005-Present Kellogg Graduate School of Management, Northwestern University, Professor of Marketing, 1993-2005 |
| Courses / Topics Taught |
| Culture, Consumption and Marketing Qualitative Marketing Research |
| Career and Recent Professional Awards |
| Sigma Xi Best Article Award, Journal of Consumer Research (1989-1991) First Prize, Poetry Competition, Society for Humanistic Anthropology (1991) William R. Davidson Award, Honorable Mention, Journal of Retailing (2004) MSI/Root Award, Journal of Marketing (2006) MSI/Buzzell Award (2008) |
| Professional Leadership |
| President, Association for Consumer Research (1998)
Fellow, American Anthropological Association Fellow, Society for Applied Anthropology Associate Editor, Journal of Consumer Research 1993-1996 Editorial Review Board: Monographs of the Journal of Consumer Research, Journal of International Consumer Marketing, Journal of Managerial Issues, Consumption, Markets & Culture, Field Methods, Journal of Business Research, Journal of International Marketing, Journal of Public Policy and Marketing |
| Research Areas |
| Consumer Experience Branding Symbolic Communication Ethnographic Methods Cultural Analysis Servicescapes |
| Current Projects |
| Some Roles for Myth and Memory in Cross-Culture Consumption Why Are Themed Brand Stores So Powerful? |
| Representative Publications |
| American Girl and Brand Gestalt: Closing the Loop on Sociocultural Branding Research (with Nina Diamond, Mary Ann McGrath, Albert Muniz, Stefania Borghini, and Rober Kozinets), Journal of Marketing, 2009 Explorations in Consumer Culture Theory (with Eileen Fischer), London: Routledge, 2008. Consumer Culture Theory, (with Russell Belk), Oxford: Elsevier, 2007. Creating a Market Orientation: A Longitudinal, Multi-Firm, Grounded Analysis of Cultural Transformation (with Gary Gebhart and Gregory Carpenter), Journal of Marketing 70 (October), 37-55, 2006. Brand Meaning, in Kellogg on Branding, eds. Alice Tybout and Tim Calkins, New York: John Wiley & Sons, 40-69, 2005. Ludic Agency and Retail Spectacle (with Robert Kozinets, Diana Storm, Adam Duhachek, Krittinee Nuttavuthuisit and Benét DeBerry-Spence) Journal of Consumer Research 31 (3): 658-672, 2004. Time, Space and the Market: Retroscapes Rising (with Stephen Brown), NY: M.E. Sharpe, 2003. Speaking of Art as Embodied Imagination: A Multi-Sensory Approach to Understanding Aesthetic Experience (with Annamma Joy), Journal of Consumer Research 30 (2), 259-282, 2003. Teaching Old Brands New Tricks: Retro Branding and the Revival of Brand Meaning (with Stephen Brown and Robert Kozinets), Journal of Marketing 67 (3), 19-33, 2003. Sacred Iconography in Secular Space: Altars, Alters and Alterity at Burning Man (with Robert Kozinets) in Contemporary Consumer Rituals: A Research Anthology, eds Cele Otnes and Tina Lowrey, NJ: Lawrence Erlbaum, 291-311, 2003. Themed Flagship Brand Stores in the New Millennium: Theory, Practice Prospects (with R. Kozinets, B. DeBerry-Spence, A. Duhachek, K. Nuttavushusti, D. Storm) Journal of Retailing, 78: 17-29, 2002. A Role for Poetry in Consumer Research (with John Schouten) Journal of Consumer Research 29 (1), 218-234, 2002. Qualitative Inquiry in Marketing and Consumer Research (with Robert Kozinets) in Kellogg on Marketing, ed. Dawn Iacobucci, New York: John Wiley & Sons, Inc. 165-194, 2001. Place, Technology, and Representation, Journal of Consumer Research 27 (2), 273-278, 2000. Servicescapes: The Concept of Place in Contemporary Markets, Lincolnwood, IL: NTC Business Books, 1998. Contemporary Marketing and Consumer Behavior: An Anthropological Sourcebook, Thousand Oaks, CA: Sage,1995. Bottomless Cup, Plug in Drug: A Telethnography of Coffee, Visual Anthropology, 7 (4): 355-374, 1995. Postmodern Alternatives: The Interpretive Turn in Consumer Research, in Handbook of Consumer Behavior, eds. Thomas Robertson and Harold Kassarjian, Englewood Cliffs, NJ: Prentice Hall, 548-591, 1991. The Sacred and Profane in Consumer Behavior: Theodicy on the Odyssey (with Russell Belk and Melanie Wallendorf) Journal of Consumer Research, 16 (1): 1-38, 1989. Gift Giving in Anthropological Perspective, Journal of Consumer Research 10 (2): 157-168, 1983. |
| General / Consulting |
| Aramark |
| last modifiedJan. 2009 |
