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| Academic Positions Held |
| Mendoza
College of Business, University of Notre Dame, Raymond W. & Kenneth G. Herrick Professor of Marketing, 2005-Present Kellogg Graduate School of Management, Northwestern University, Professor of Marketing, 1993-2005 |
| Courses / Topics Taught |
| Culture, Consumption and Marketing Qualitative Marketing Research |
| Career and Recent Professional Awards |
| Sigma Xi Best Article Award, Journal of Consumer Research (1989-1991) First Prize, Poetry Competition, Society for Humanistic Anthropology (1991) William R. Davidson Award, Honorable Mention, Journal of Retailing (2004) MSI/Root Award, Journal of Marketing (2006) MSI/Buzzell Award (2008) |
| Professional Leadership |
| President, Association for Consumer Research (1998)
Fellow, American Anthropological Association Fellow, Society for Applied Anthropology Associate Editor, Journal of Consumer Research 1993-1996 Editorial Review Board: Journal of Consumer Research, Monographs of the Journal of Consumer Research, Journal of International Consumer Marketing, Journal of Managerial Issues, Consumption, Markets & Culture, Field Methods, Journal of Business Research, Journal of International Marketing, Journal of Public Policy and Marketing |
| Research Areas |
| Consumer Experience Symbolic Communication Ethnographic Methods Cultural Analysis Servicescapes |
| Current Projects |
| Resources for Consumer Acculturation: The Role for Social Capital Street Art and Political Consumerism Art, Sacrifice and Gift: Prosumption Dynamics at Burning Man |
| Representative Publications |
| Explorations in Consumer Culture Theory (with Eileen Fischer), London: Routledge, 2008. Consumer Culture Theory, (with Russell Belk), Oxford: Elsevier, 2007. Creating a Market Orientation: A Longitudinal, Multi-Firm, Grounded Analysis of Cultural Transformation (with Gary Gebhart and Gregory Carpenter), Journal of Marketing 70 (October), 37-55, 2006. Brand Meaning, in Kellogg on Branding, eds. Alice Tybout and Tim Calkins, New York: John Wiley & Sons, 40-69, 2005. Ludic Agency and Retail Spectacle (with Robert Kozinets, Diana Storm, Adam Duhachek, Krittinee Nuttavuthuisit and Benét DeBerry-Spence) Journal of Consumer Research 31 (3): 658-672, 2004. Time, Space and the Market: Retroscapes Rising (with Stephen Brown), NY: M.E. Sharpe, 2003. Speaking of Art as Embodied Imagination: A Multi-Sensory Approach to Understanding Aesthetic Experience (with Annamma Joy), Journal of Consumer Research 30 (2), 259-282, 2003. Teaching Old Brands New Tricks: Retro Branding and the Revival of Brand Meaning (with Stephen Brown and Robert Kozinets), Journal of Marketing 67 (3), 19-33, 2003. Sacred Iconography in Secular Space: Altars, Alters and Alterity at Burning Man (with Robert Kozinets) in Contemporary Consumer Rituals: A Research Anthology, eds Cele Otnes and Tina Lowrey, NJ: Lawrence Erlbaum, 291-311, 2003. Themed Flagship Brand Stores in the New Millennium: Theory, Practice Prospects (with R. Kozinets, B. DeBerry-Spence, A. Duhachek, K. Nuttavushusti, D. Storm) Journal of Retailing, 78: 17-29, 2002. A Role for Poetry in Consumer Research (with John Schouten) Journal of Consumer Research 29 (1), 218-234, 2002. Qualitative Inquiry in Marketing and Consumer Research (with Robert Kozinets) in Kellogg on Marketing, ed. Dawn Iacobucci, New York: John Wiley & Sons, Inc. 165-194, 2001. Place, Technology, and Representation, Journal of Consumer Research 27 (2), 273-278, 2000. Servicescapes: The Concept of Place in Contemporary Markets, Lincolnwood, IL: NTC Business Books, 1998. Contemporary Marketing and Consumer Behavior: An Anthropological Sourcebook, Thousand Oaks, CA: Sage,1995. Bottomless Cup, Plug in Drug: A Telethnography of Coffee, Visual Anthropology, 7 (4): 355-374, 1995. Postmodern Alternatives: The Interpretive Turn in Consumer Research, in Handbook of Consumer Behavior, eds. Thomas Robertson and Harold Kassarjian, Englewood Cliffs, NJ: Prentice Hall, 548-591, 1991. The Sacred and Profane in Consumer Behavior: Theodicy on the Odyssey (with Russell Belk and Melanie Wallendorf) Journal of Consumer Research, 16 (1): 1-38, 1989. Gift Giving in Anthropological Perspective, Journal of Consumer Research 10 (2): 157-168, 1983. |
| General / Consulting |
| Aramark |
| last modified May 2008 |
