Lecture 18: Conformity in Groups I.
A. Ubiquitous Conformity
B. Conformity Experiments
1. Autokinetic effect (Sherif).
2. Asch experiments
C. Conformity versus Compliance
D. Why Do We Conform?
1. Informational Influence
2. Normative Influence
E. Factors that affect Conformity:
1. Group Size:
2. Unanimity.
3. Commitment to the Group.
4. Desire of Individuation
1. Consistent
2. Forceful
3. Flexible style
4. Otherwise similar to majority
5. Not driven by self-interest