Lecture 14: Altruism/Helping Behavior

Can there be altruistic behavior?

Definitions

Types of Helping

Why do we help?

Evolutionary Perspective

Sociocultural Perspective

Norm of Social Responsibility

Norm of Reciprocity

Norm of Social Justice

Learning Perspective

Decision-Making Perspective

1. Perceiving a Need

2. Taking Personal Responsibility

3. Weighing the Costs and Benefits

4. Deciding How to Help & Taking Action

Attribution Theory

Who Helps?

Mood and Helping

Empathy and Personal Distress

Personality Characteristics

Gender

Bystander Intervention

Diffusion of responsibility

Interpreting ambiguity

Evaluation apprehension

Environmental Conditions

Receiving Help

Attribution Theory

Indebtedness

Reactance