Lecture 10: Attitudes continued: Change and Link to Behavior

Thoughts about your papers: Anjan

I. Attitude Change

A. Heider and Balance Theory Revisited

B. Cognitive Dissonance Theory

1. Importance of Cognitive Consistency

2. Dealing with Difficult Decisions

3. Justifying Effort

4. Effects of doing good things

5. Protecting ourselves when we do bad things

6. Attributing arousal

7. An example: Feminist Attitudes

II. Attitude-Behavior Link

A. Accessibility

B. Specificity

C. Norms

D. Behavioral Control