Lecture 9: Attitudes

A. What is an attitude?

B. Components of attitudes

1. Cognition

2. Evaluation/Affect/Emotion

3. Behavioral Predisposition/Action

C. The Functions of Attitudes

1. Heuristic

2. Schematic

3. Help define who you are

D. Where do attitudes come from?

1. Instrumental conditioning

2. Classical conditioning

Next time: Attitude Change and Attitude-Behavior connection.