Elizabeth Moore, associate professor of marketing at the University of Notre Dame, recently edited and compiled four studies examining the interface of food marketing, childhood obesity and public policy in the “Journal of Public Policy and Marketing,” published by the American Marketing Association.

“In the wake of new self-regulatory initiatives by the food industry, it is important that careful analysis of potential public policy issues be considered,” Moore said.

Each of the four articles addresses significant, substantive topics that have surfaced in the ongoing debate about food marketing to children. The articles are meant to inform public policy makers and stimulate further research on the role marketing plays in the growing problem of childhood obesity.  Contributors include marketing scholars, government officials, media experts, and academics in the fields of medicine and public health. [more]