Marketing Professor John Sherry joined the Mendoza College of Business in Summer 2005 as chairperson of the department. He hails from the marketing department at Northwestern University in Evanston, Illinois, where he taught and conducted research for more than two decades. Sherry also assumes the Ray W. and Kenneth G. Herrick Professor of Marketing designation.

Sherry is an anthropologist who has taught courses in contextual inquiry, culture and consumption, international marketing and postmodern consumer research. His current research interests include retail atmospherics, consumer behavior, cultural analysis, meaning management, symbolic communication and customer experiences. His early research addressed substance abuse problems and their management in industry.

Sherry has four times been a member of the prestigious American Marketing Association Doctoral Consortium Faculty. He has lectured throughout the United States and internationally, and he conducts fieldwork in countries around the world. He formerly served on the faculty at the University of Florida.

He is a past president of the Association for Consumer Research and a former Associate Editor of the Journal of Consumer Research; he is an editorial board member and ad hoc reviewer for more than a dozen journals. His work has appeared in many journals and publications and he has contributed chapters to a number of books.

Sherry has served as a consultant to domestic and international corporations including The Coca-Cola Company, Procter & Gamble, Motorola, Glaxo, Sears, Turner Broadcasting, The Quaker Oats Company, Ralston Purina, The Upjohn Company, General Foods, Eastman Kodak and Ogilvy and Mather among many others.

Source: John Sherry Biographical Sketch