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modified:
23 Aug 2005

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Graphic Design

a creative process that combines the visual arts and technology to communicate ideas

At its most basic level, graphic design is a creative process that combines the visual arts and technology to communicate ideas. It begins with a message that, in the hands of a talented graphic designer, is transformed into visual communication that transcends mere words and pictures. By controlling color, type, movement, symbols, and images, the graphic designer creates and manages the production of visuals designed to inform and persuade a specific audience.