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5. Identify the strategic issues facing the organization.
Purpose:
The step of identifying strategic issues is aimed at focusing organizational
attention on what is truly important for the survival, prosperity, and
effectiveness of the organization.
Approaches:
There are four different approaches to the identification of strategic
issues:
1. direct approach: uses the planning process.
2. indirect approach: involves brainstorming.
3. goals approach: starts with goals.
4. vision of success approach: starts with vision of success.
John M. Bryson, Strategic Planning for Public and Nonprofit
Organizations: A Guide to Strengthening and Sustaining Organizational
Achievement, rev. ed. (San Francisco: Jossey-Bass, 1995), 21-44. |