Given the football team's
phenomenal start, it was no great surprise that the 2002 version
of The Shirt sold out its initial production of 44,000 just four
games into the season.
Designed by Notre Dame students and sponsored by Student Activities
and the Alumni Association, The Shirt raises money for scholarships,
student organizations, and to aid students and others in need.
This year's kelly green version, $15, sported the apt phrase "Return
to Glory." In the 13-year history of the project, this was the
first time The Shirt ever sold out during the season. The initial
batch netted the project $225,000.
Rather than assume the risk of printing another batch, student
organizers worked with the University's licensing arm to negotiate
a royalty agreement. The bookstore ordered more T-shirts, along
with sweatshirts, mugs, key chains and other items bearing the
trademarked design, and the project received 7 percent of sales.
As of early November 2002, the total raised by The Shirt project
exceeded $250,000.
