by Larry Forness '68, Prometheus Books
The
founder or the National Center for Sports Medicine uses humor
and solid research to explain why the products he focuses on don't
work as advertised. "Weight-loss" pills, fitness equipment,
herbal supplements -- Forness analyzes their claims and explains
how their smoke-and-mirrors approach gives a positive spin to
what he considers false claims. He shows consumers how to analyze
ads, which may keep them from plunking down hard cash for worthless
health fixes.
