by Albert-Laszlo Barabasi, Perseus Publishing
Atomic
physics? Pure mathematics? Graph theory? In a readable book? Barabarsi,
a Notre Dame professor of physics, makes the new science of networks
both accessible and fascinating. To explain the value of "preferential
attachment," for example, he turns to Super Bowl commercials,
where "neverheardof.com companies" dumped millions into advertising,
"begging us to link to them." All the down-to-earth applications
make it clear why this new theory of networks is worth a close
look. Exploring networks, Barabasi writes, "helped us understand
how this tangled architecture affects everything from democracy
to curing cancer."
