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John F. Sherry Jr. (ND ’74), Herrick Professor of Marketing, and his co-authors received the prestigious 2006 Marketing Science Institute/H. Paul Root Award for their article, “Creating a Market Orientation: a Longitudinal, Multifirm, Grounded Analysis of Cultural Transformation.” In the study, Sherry tracked the marketing efforts of several companies and developed a theoretical model explaining how firms evolve to become more market-oriented and how these changes impact an organization’s culture. Stripping Away U.S. Taxes Accountancy Professor James Seida has looked at the practice of earnings stripping, in which multinational corporations use intercompany debt as a way to shift taxable income from U.S. operations to the lower-taxed foreign parent. “Policymakers should consider legislation to limit earnings stripping and to protect the U.S. corporate tax base,” he says. Measuring Technology Investments What conditions influence the payoff when organizations invest in information technology? Management Professor Sarv Devaraj has studied the question in depth. He contends that more important than the investment in the new technology is the need for organizations to make complementary investments such as training, business process change, and “buy in” on the part of employees. Study Bursts Popular Theory A popular explanation for why Internet stocks were overpriced during the Nasdaq bubble of 1999-2000 is that it was difficult to sell these stocks short. It’s an appealing idea, but according to Finance Professors Robert Battalio and Paul Schultz, it’s just not true. In their paper, “Options and the Bubble,” they studied same-day option price data from that time period and found no deviations suggesting short sale constraints. Their paper was selected as a finalist for the 2006 Smith Breeden Prize awarded annually by The Journal of Finance.
AMR Editors Honor Davis’ Study Management Professor James Davis and his research colleagues were recognized by the Academy of Management Review. In the AMR 30th anniversary review issue, the article “An Integrative Model of Organizational Trust” was cited as the one article published during the second decade of publication “that exemplified the frame-breaking, innovative theory building” that the publication seeks. Since publication in 1995, Davis’ study has been cited by more than 1,300 publications worldwide. Advice for Analysts in the Far East Finance Professor Frank Reilly (ND ’57) traveled to Shanghai, Beijing, Hong Kong, Manila and Bangkok in May 2007 to brief chartered financial analysts on the risks and opportunities in the emerging high-yield bond markets in the Far East. By researching long-term trends in the U.S. bond markets, Reilly has discovered important market indicators. As he reported to these analysts, “The single greatest predictor of credit risk in high-yield bond markets is the bond default rate average.” Food Marketers Pass New Guidelines Citing Groundbreaking Research In partnership with the Kaiser Family Foundation, Professor Elizabeth Moore released the first comprehensive study of online food marketing to children in 2006. Moore, who with a team of student researchers examined 4,000 Web pages on 77 sites, found that the “online presence goes much deeper than TV food ads and further blurs the line between advertising and entertainment.” Since that time, 10 of the largest food and beverage companies have passed voluntary guidelines to limit products shown in interactive online games to healthier dietary choices, citing findings from Moore’s research.
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Sherry Receives Marketing Science Institute Award 
| © 2007 University of Notre Dame • Last Updated: October 10, 2007 |